‘Harnessing the Mobile Revolution — End-to-End’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “Harnessing the Mobile Revolution — End-to-End”.

Patti Freeman Evans says, “Engaging with users via mobile is now unavoidable – no surprise there. By 2016, smartphone subscriptions in the US will likely outnumber people and in Europe, almost 70% of the population will own smartphones. Consumers want  simple, immediate, and contextual  mobile services.

Mobile offers additional contact options that go beyond the traditional touchpoints you have with a consumer”.

Harnessing the Mobile Revolution — End-to-End

The Forrester Blog