‘Evolve Beyond Social Media Monitoring With Forrester’s New Social Intelligence Playbook’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “Evolve Beyond Social Media Monitoring With Forrester’s New Social Intelligence Playbook”.

Zach Hofer-Shall says, “If you’ve been following my sporadic blogging this year, you’ll no doubt notice a recurring theme: The call to action around the social data collect. This theme comes as a result of the last few years writing research and working with companies on their social media strategies, but still seeing too many companies stuck just monitoring for brand mentions or collecting weekly “social listening” reports that tell them what happened on Twitter”.

Evolve Beyond Social Media Monitoring With Forrester’s New Social Intelligence Playbook

The Forrester Blog