‘Facebook Still Doesn’t Get Marketing’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “Facebook Still Doesn’t Get Marketing”.

Nate Elliott says, “On its first quarterly earnings call, Facebook left it to Sheryl Sandberg to talk about how Facebook makes most of its money: Marketing. And I was encouraged by how much she discussed the topic, and how Sheryl stressed over and over the importance of proving ROI to advertisers. But I remain deeply unconvinced that Facebook can give marketers what they need, for two reasons”.

Facebook Still Doesn’t Get Marketing

The Forrester Blog