‘A/B Testing: Think like the customer’ – ‘MarketingExperiments’ Blog

The latest ‘MarketingExperiments’ blog post is titled “A/B Testing: Think like the customer”.

Daniel Burstein says, “At Optimization Summit 2012, many brand-side marketers shared what they learned from A/B testing and optimization. In the clip below, Nathaniel Ward, Manager of Online Programs, The Heritage Foundation, shares one of his biggest discoveries from testing”.

A/B Testing: Think like the customer

MarketingExperiments Blog