‘How To Approach Your Social Marketing Initiative’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “How To Approach Your Social Marketing Initiative”.

Nate Elliott says, “At Forrester, we’ve always strived to help our clients address their challenges from a number of different angles, and now we’re formalizing this approach with an idea called playbooks. Each playbook we write is focused on one specific business challenge and is designed to give you every detail you’ll need to be successful.

Our interactive marketing research team is hard at work writing playbooks that cover mobile marketing, email marketing, digital media buying, and more — and I couldn’t be more pleased that our first interactive marketing playbook is the Social Marketing Playbook”.

How To Approach Your Social Marketing Initiative

The Forrester Blog