‘Not Tracking Social Media ROI is Your Fault′ by Jay Baer

Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “Not Tracking Social Media ROI is Your Fault″.

Baer says, “Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. (click here to view and download the Social Media ROI Cookbook on Slideshare) There’s no question that the social media ROI”.

Not Tracking Social Media ROI is Your Fault

Jay Baer’s ‘Convince & Convert’ Blog