MarketingSherpa has released a case study entitled “Social Media Marketing: Facebook app boosts engagement, adds 23,000 fans and lifts website referrals 238%”.

David Kirkpatrick says, “Innovation Norway, a state-owned company with a focus on promotion and development of Norway, used a previous successful experience with a Facebook app to run a new campaign targeting travelers in the United States.

This 45-day “daily challenge” Facebook app led to dramatic increases in user engagement with the brand. Innovation Norway added more than 23,000 new Facebook fans, created a 1,400% lift in visitors to its main Facebook page, and increased Facebook referrals to its U.S. website by 238%”.

Social Media Marketing: Facebook app boosts engagement, adds 23,000 fans and lifts website referrals 238%

MarketingSherpa

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