The latest article on ‘Website Magazine’ is titled “Pinpoint Social Segments for Real ROI”.

Allison Howen says, “Measuring the ROI of a social media campaign can be a difficult task – especially because it is hard to tell how some interactions, such as likes or retweets, translate into conversions.

However, The Echo System recently launched the Echo Effect Analytics platform to help social media managers monitor their social ROI. The platform combines social data with transactional data in order to measure the value of fans, sharing, social engagement and individual website visitors”.

Pinpoint Social Segments for Real ROI

Website Magazine

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