The latest post on ‘Copyblogger’ Blog is titled “6 Ways to Find the “Big Idea” that Propels Your Product or Service to Startling Success”.

Beth Hayden says, “To market your product or service successfully, you’ve got to have a unique positioning concept. A “big idea” that sets you apart in a world drowning in me, too.

There are world-class examples of successful concepts, like FedEx’s iconic slogan, “When your package absolutely, positively has to get there overnight.”

Or Nyquil’s long-standing tagline”.

6 Ways to Find the “Big Idea” that Propels Your Product or Service to Startling Success

‘Copyblogger’ Blog

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