The latest post on ‘Mashable’ is titled “4 Ideas for Better Social Media Measurement”.

Adam Singer says, “Although the social space has rapidly matured over the last decade-plus, social media measurement remains a mystery for many.

This mystery is due to two main factors. One is the fact that understanding off-site social activity, where marketers lack a data set as robust as they receive on their own website, is a challenge”.

4 Ideas for Better Social Media Measurement

Mashable.com

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