‘Social Media Marketing: 7 steps for using contests and sweepstakes to promote your brand’ – MarketingSherpa

The latest article on MarketingSherpa is titled “Social Media Marketing: 7 steps for using contests and sweepstakes to promote your brand”.

Daniel Burstein says, “Bribe them and buy them. That was an old-school marketing technique to acquire customers when the value proposition of a product just wasn’t strong enough to pull in enough interest of its own.

Do corporate social media accounts face that challenge? While many Facebook pages and Twitter accounts offer strong value (news, humor, insider information, etc.), the average corporate account can find it challenging to develop a following without an incentive”.

Social Media Marketing: 7 steps for using contests and sweepstakes to promote your brand

MarketingSherpa