ExactTarget has released “The 2012 Channel Preference Survey” report.

ExactTarget team says, “Take an in-depth look at five marketing scenarios, plus gain channel-by-channel analysis of email, direct mail, Facebook, Google+, LinkedIn, mobile apps/push notifications, SMS, telephone, and Twitter.

The 2012 Channel Preference Survey arms you with current research to:

  • UNDERSTAND what motivates consumers to use specific communication channels
  • NAVIGATE the fragmented messaging landscape
  • CAPTURE consumer attention by sending the right message through the right channel”.

ExactTarget’s ‘The 2012 Channel Preference Survey’ Report

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