‘Single-Product Homepage Test: A/B testing generates 58% lift’ – ‘MarketingExperiments’ Blog

The latest ‘MarketingExperiments’ blog post is titled “Single-Product Homepage Test: A/B testing generates 58% lift”.

Daniel Burstein says, “For a single-product website, the homepage is often the landing page. Let’s look at a recent homepage test with a MECLABS Research Partner to see what lessons you can learn from it to improve your own testing and optimization efforts”.

Single-Product Homepage Test: A/B testing generates 58% lift

MarketingExperiments Blog