‘Is Your Marketing a Wolf in Sheep’s Clothing?′ by Jay Baer

Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “Is Your Marketing a Wolf in Sheep’s Clothing?″.

Baer says, “Last week, I wrote that social media stunts can do more harm than good, because they set an expectation among the masses that they will also be treated with extraordinary kindness. But they won’t, because highly individualized “wow” moments aren’t typically scalable. (Note: not everyone agreed with me on that, which is terrific.”.

Is Your Marketing a Wolf in Sheep’s Clothing?

Jay Baer’s ‘Convince & Convert’ Blog