‘How to Increase Conversions, Part 1: Defining Objectives, Metrics’ – Web Marketing Today

The latest ‘Web Marketing Today’ blog post is titled “How to Increase Conversions, Part 1: Defining Objectives, Metrics”.

KATHLEEN FEALY says, “Improving website usability and customer conversions is a process. While there are tactics to employ — I promise how-to articles in the near future — defining business objectives is the first step in ensuring your usability or conversion optimization success. Getting the phone calls, the business leads, the donations, downloads, online purchases or newsletter sign-ups you desire requires matching your business objectives to your targeted customers — what they want, need, and desire”.

How to Increase Conversions, Part 1: Defining Objectives, Metrics

Web Marketing Today