The latest article on ‘The Forrester Blog’ is titled “Move Over Online, Mobile Is Poised To Hit Mainstream”.

Tiffani Montez says, “Some leading banks have already seen the number of mobile interactions overtake the number of online interactions. The evolution of mobile devices coupled with rising smartphone and mobile banking adoption is evolving banking customers’ needs and will fundamentally change the way eBusiness professionals need to view technology and customer support. We expect mobile banking to grow rapidly over the next few years, but digital banking teams will have to overcome many challenges to stay on par with Forrester’s projected growth, or fear being left behind”.

Move Over Online, Mobile Is Poised To Hit Mainstream

The Forrester Blog

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