The latest ‘MarketingExperiments’ blog post is titled “Optimizing Calls-to-action: 4 questions to ask yourself while writing a CTA”.

Daniel Burstein says, ““The ask.” That’s what your entire copywriting effort comes down to on your landing page. If you have an effective headline, great copy and compelling images, but you fumble at the two-yard-line – the call-to-action (CTA) – then all of your copywriting efforts are for naught.

So, what is the best way to ask the visitor on a landing page to take action?”.

Optimizing Calls-to-action: 4 questions to ask yourself while writing a CTA

MarketingExperiments Blog

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