The latest ‘Web Marketing Today’ blog post is titled “Local Search: Understanding ‘Citations’ to Improve Rankings”.

Chris Silver Smith says, “Citations are the equivalent to links in optimizing businesses for local search rankings. Much like how Google founded its initial search engine upon the thesis that a popularity score could be developed by analyzing how documents refer to one another, “citations” in local search are”.

Local Search: Understanding ‘Citations’ to Improve Rankings

Web Marketing Today