The latest post on ‘ReadWriteWeb’ is titled “Facebook Class-Action Suit is Just a Speed Bump”.

Dave Copeland says, “Facebook is negotiating a settlement to a class-action lawsuit filed by members who objected to the social network using their likenesses to pitch products in ads called sponsored stories. Given the importance of these ads to Facebook’s business, what impact will the case have on the company?

Most marketers know that you are more likely to respond to a recommendation from a friend than a pitch from an advertiser. Facebook sponsored stories are fertile ground to exploit this tendency”.

Facebook Class-Action Suit is Just a Speed Bump

ReadWriteWeb

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