The latest post on ‘ReadWriteWeb’ is titled “How eBay Turned Around a Dying Business (Secret Word: Mobile)”.

Kevin Kelleher says, “As Yahoo plots a new course under CEO Marissa Mayer, it may want to study what’s happened with eBay in recent years. After a long and dicey effort, the online retailer has pulled off a rarity in the Internet industry: It turned around a business that many critics has written off as dying. Here’s how a combination of bold product redesign and mobile innovation did the trick.

eBay used to be among the Internet’s walking wounded. The company’s stock, having soared to $59 a share in 2004, fell to $26 in early 2008, when CEO John Donahoe replaced Meg Whitman”.

How eBay Turned Around a Dying Business (Secret Word: Mobile)

ReadWriteWeb

Sharing is caring