‘The Four P’s of Marketing’ by Rosalind Gardner

Rosalind Gardner’s latest blog post is titled “The Four P’s of Marketing”.

Gardner says, “If you do not know what the four P’s of marketing are – you are not alone.

There are many people who do not understand the basic relationship that makes up successful marketing. The four P’s were originally created as a marketing mix. Having a marketing mix is often fundamental when forming a product or brand’s unique selling point i.e. the unique quality that makes a product different from its competitors”.

The Four P’s of Marketing

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