The latest article on ‘Website Magazine’ is titled “The SEO Zoo: Panda vs. Penguin”.

Michael Garrity says, “The Web is a wild place, and the principles of survival of the fittest are very prominent in the realm of search engine marketing and SEO. So it makes sense that Google would name its algorithm updates after some of the world’s exotic wildlife.

Google’s biggest changes to its search algorithm over the last two years are a pair of updates known as Panda and Penguin. Both of them had the same basic goal of lowering the rank of low-quality or “thin” websites, and thus increasing the rank of higher-quality sites”.

The SEO Zoo: Panda vs. Penguin

Website Magazine

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