The latest article on MarketingSherpa is titled “B2B Marketing: How National Instruments simplified lead generation and B2B e-commerce decisions for its customers”.

David Kirkpatrick says, “National Instruments, a provider of hardware and software for engineers, has products ranging from hundreds to millions of dollars. Consequently, its website serves as both a lead gen engine and an e-commerce hub.

This how-to article covers seven tactics the marketing team used to serve both functions: driving both online purchases and qualified leads for Sales. These tactics include utilizing tools to learn more about visitors and offer recommendations, and using targeted social proof to gain prospect trust”.

B2B Marketing: How National Instruments simplified lead generation and B2B e-commerce decisions for its customers

MarketingSherpa

Sharing is caring