The latest ‘MarketingExperiments’ blog post is titled “Social Media Microsite Test: 3 lessons based on a 154% increase in leads”.

John Tackett says, “When I think of microsites, I think of the film “Star Wars.” I imagine an organization’s main homepage as the giant Star Destroyer and the microsites as TIE fighters, piloted by the most talented marketers in the galaxy.

A microsite presents marketers with the opportunity to exert more control over the elements on a homepage than they normally would have on an organization’s main homepage”.

Social Media Microsite Test: 3 lessons based on a 154% increase in leads

MarketingExperiments Blog

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