The latest ‘MarketingExperiments’ blog post is titled “Lead Gen Form Optimization: Why a lower conversion rate can be a good thing”.

Daniel Burstein says, “Friction on your lead generation landing pages is bad, because it reduces conversions.

Except that is not always a bad thing. Hear me out for a moment …

As we teach in the MarketingExperiments Landing Page Optimization Online Course, you’re certainly not looking to eliminate friction. When it comes to lead generation, you’re not even always looking to reduce friction … what you’re looking for is the right balance that ultimately makes your company more profitable”.

Lead Gen Form Optimization: Why a lower conversion rate can be a good thing

MarketingExperiments Blog

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