The latest ‘SEO Book’ blog post is titled “Getting Site Architecture Right”.

Aaron Wall says, “There are many ways to organize pages on a site. Unfortunately, some common techniques of organizing information can also harm your SEO strategy.

Sites organized by a hierarchy determined without reference to SEO might not be ideal because the site architecture is unlikely to emphasize links to information a searcher finds most relevant. An example would be burying high-value keyword pages deep within a sites structure, as opposed to hear the top, simply because those pages don’t fit easily within a “home”, “about us”, contact” hierarchy”.

Getting Site Architecture Right

‘SEO Book’ Blog

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