‘How To Define And Track The Right Sales Metrics’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “How To Define And Track The Right Sales Metrics”.

William Band says, “As result of  “big data” mania, there is an explosion of interest in business intelligence solutions and advanced analytics techniques. In particular, organizations of all sizes want to sharpen their ability to track the health of customer relationship (CRM) mangement business processes.  A common question and that I get from my clients is: “What are the best sales metrics that we should track, and how do we do it?”

Recently, my colleague Boris Evelson and I responded to an inquiry on this topic. Our answer is summarized below”.

How To Define And Track The Right Sales Metrics

The Forrester Blog