The latest ‘MarketingExperiments’ blog post is titled “Landing Page Optimization: Reducing friction results in 266% increase in clickthrough rate”.

John Tackett says, “I picked just the right moment to sneak quietly into the B2B Summit 2012 pre-Summit workshop onLanding Page Optimization. As I quickly check into foursquare to start my campaign for mayor of the Summit, Dr. Flint McGlaughlin, CEO and Managing Director, MECLABS, begins his teaching on friction.

“Your job as a marketer is to guide the thinking throughout your entire process,” Flint said”.

Landing Page Optimization: Reducing friction results in 266% increase in clickthrough rate

MarketingExperiments Blog

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