The latest article on MarketingSherpa is titled “Email Marketing: Helzberg Diamonds lifts sales with non-promotional sends”.

Adam T. Sutton says, “The email marketers at Helzberg Diamonds tried something different for Mother’s Day. Instead of sending a promotional email, they sent a personal letter from the CEO. It was only the second time they had tried such a thing.

The email triggered heartfelt replies and sales from the audience, and it did not include a promotion. Learn how the marketers designed the email, and how they made it easy to visit the website”.

Email Marketing: Helzberg Diamonds lifts sales with non-promotional sends

MarketingSherpa

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