The latest ‘Web Marketing Today’ blog post is titled “How to Increase Conversions, Part 2: Using Personas to Know Your Customers”.

Kathleen Fealy says, “To increase conversion rates, business objectives should match consumers’ needs. Businesses should establish a connection with consumers to facilitate interactions. This is “Part 2″ of my two-part series on strategies for increasing website conversions. In “Part 1: Defining Objectives, Metrics,” I addressed business objectives”.

How to Increase Conversions, Part 2: Using Personas to Know Your Customers

Web Marketing Today

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