Smartling, Inc. has released a white paper titled “Brands & Localization”.

Smartling team says, “Every culture consumes interactive content differently. Optimizing your website and applications for each culture will drive brand value, increase conversions and grow customer relationships.

Learn About:

  • Categories of cultural differences that influence brand engagement
  • Difference between translating and localizing your content
  • User interface and user preferences in global markets
  • How to balance your current brand with a localized experience
  • How to successfully enter a new market in a cost effective and powerful way”.

Smartling’s ‘Brands & Localization’ White Paper

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