Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “How Fairmont Hotels Used Facebook Contest to Segment Audiences″.

Baer says, “Fairmont Hotels and Resorts recently rolled out a Facebook contest in coordination with ePrize called Everyone’s An Original Personality that matched fans up to their lifestyle interests to help define their travel personality. “We’re always looking for fun and creative ways to engage with our fans and followers,” shares Andrea Johnson, Executive Director, CRM at”.

How Fairmont Hotels Used Facebook Contest to Segment Audiences

Jay Baer’s ‘Convince & Convert’ Blog

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