‘Yes, Brand Matters In B2B Marketing — Especially For Technology Brands’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “Yes, Brand Matters In B2B Marketing — Especially For Technology Brands”.

Peter O’Neill says, “Welcome back to us all from vacation. I, Peter O’Neill, would like to join the discussion on “What is marketing?” ignited by anHBR article a few weeks ago — if only because of the reaction to my last blog post, where I pleaded for HP marketing to do something about its worsening brand standards. That post hit a nerve, generating several urgent inquiries with B2B marketers. A few clever journalists even wrote articles afterwards that combined comments on HP’s business prospects from Steve Milunovich, investment analyst at UBS, with my point of view, as an industry analyst, about HP’s lack of marketing agility”.

Yes, Brand Matters In B2B Marketing — Especially For Technology Brands

The Forrester Blog