The latest ‘MarketingExperiments’ blog post is titled “Homepage Optimization Applied: Get ideas for your next homepage test”.

Daniel Burstein says, “Homepage optimization can be challenging. Aside from the inherent politics involved in what appears on your company’s window to the world, you likely have to appeal to many different types of visitors with different motivations coming from different places and … deep breathe … looking for different things.

To help give you ideas for your own homepage tests, Adam Lapp, Associate Director, Optimization and Strategy, MECLABS, Jon Powell, Senior Manager, Research and Strategy, MECLABS, and I conducted extensive live optimization of audience-submitted homepages on a recent Web clinic”.

Homepage Optimization Applied: Get ideas for your next homepage test

MarketingExperiments Blog

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