The latest article on ‘The Forrester Blog’ is titled “The Data Digest: Consumer Interest In “Buy Online, Pick Up In-Store””.

Reineke Reitsma says, “More and more companies are now seeing the value of extending their online stores with an offline presence. This is resulting in pure online players partnering with offline players — for example, Amazon.co.uk with Collect+ in the UK or PayPal’s agreement with Discover Financial Services. My colleague Martin Gill has been blogging about this phenomenon in his posts on agile commerce“.

The Data Digest: Consumer Interest In “Buy Online, Pick Up In-Store”

The Forrester Blog

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