‘The Holy War Over Net Promoter: Is It The Ultimate Way To Measure Customer Experience?’ – ‘The Forrester Blog’
The latest article on ‘The Forrester Blog’ is titled “The Holy War Over Net Promoter: Is It The Ultimate Way To Measure Customer Experience?”.
Harley Manning says, “Have you ever been caught in this crossfire?
Marketing Manager: “Net Promoter Score is the one number we need to grow!”
Customer Intelligence Manager: “Nonsense! ‘Satisfaction’ predicts customer loyalty better than ‘likelihood to recommend’ – it says so in the wonky business journals I read!””.
The Holy War Over Net Promoter: Is It The Ultimate Way To Measure Customer Experience?
The Forrester Blog
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