‘The Search Power Of Brand’ – ‘SEO Book’ Blog

The latest ‘SEO Book’ blog post is titled “The Search Power Of Brand”.

Aaron Wall says, “In that past, we’ve talked a lot about Google’s brand bias, but no matter how a brand is defined in technical terms, the reality is that Google cannot leave popular brand sites out of the search results.

If a person searches for, say, AVIS, and doesn’t see AVIS in the top spot, then as far as the searcher is concerned, Google is broken. If a person searches for various car rental terms and does not see AVIS somewhere, then it’s also likely they’ll expect Google is broken”.

The Search Power Of Brand

‘SEO Book’ Blog