Drayton Bird & Howie Jacobson are hosting the “Google AdWords and Beyond” workshop in Southwark Cathedral, London on Wednesday, October 3.

Bird & Jacobson say, “The Google AdWords and Beyond workshop is three hours long, and gives you all this:

  • What AdWords really is and how you can use it more effectively than your competitors
  • Keywords and keyword decompression – how to read the mind of your market before spending a dime or a minute on your AdWords campaigns
  • Identifying your bullseye
  • 3 Free tools
  • Quick and dirty and cheap testing – before you spend money on product or business development
  • Ad writing – the promise they most want to hear
  • Relevance
  • Differentiation
  • Voice
  • Landing page magic
  • AIDA
  • BB/DD/RR
  • Bidding strategies to get the most bang from your AdWords buck
  • The AdWords Archery road map – to mitigate risk and increase traction as you go from idea to reality
  • Start with the bullseye and get profitable on a small scale
  • Expand your reach
  • Get profitable in each successive market, then expand again
  • How and when to use the various AdWords networks and features to test other media.

You are going to pick up some very serious stuff here”.

Drayton Bird & Howie Jacobson’s ‘Google AdWords and Beyond’ Workshop, London, October 3

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