‘A Vision For Tomorrow’s Consumer Data Ecosystem’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “A Vision For Tomorrow’s Consumer Data Ecosystem”.

Fatemeh Khatibloo says, “Eighteen months ago, when I started down the path of what would become our body of Personal Identity Management (PIDM) research, there were only a few customer intelligence professionals who gave much credence to the picture we were painting. What a difference a year makes. Today, privacy, data governance, consumer empowerment, and understanding “the creepy factor” are core to the conversations I have with CI pros in both marketer and vendor organizations”.

A Vision For Tomorrow’s Consumer Data Ecosystem

The Forrester Blog