The latest article on ‘Website Magazine’ is titled “Give Up the SEO Dream?”.

Pete Prestipino says, “It’s time to give up the SEO dream. You know, the one where you rank in the first position on Google and Bing for every conceivable keyword and phrase related to your product, service or published material. But if search engines didn’t exist, would your enterprise? Yes. And here’s how. 

SEO isn’t dead, but it is dying. The trouble with SEO is that there are no rules – and if you’ve ever played a game without rules (or a game with vague and ever-changing rules, just like those put forth by the search engines) then you know how futile any attempt at “winning” can be”.

Give Up the SEO Dream?

Website Magazine

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