‘Landing Page Optimization: For the best test ideas, look beyond yourself’ – ‘MarketingExperiments’ Blog

The latest ‘MarketingExperiments’ blog post is titled “Landing Page Optimization: For the best test ideas, look beyond yourself”.

Daniel Burstein says, “Pitching. When I worked at an advertising agency as a copywriter, this was probably my most important skill.

If you’re not familiar with the term, this is how decisions are/were made in many advertising agencies and marketing departments. “To attempt to promote or sell, often in a high-pressure manner” is how The Free Dictionary describes it.

The copywriter and art director pitch the creative director. The creative team pitches the account executive. The agency pitches the client. And then, well, the company uses that campaign to pitch the audience. (For historical reference, see “Men, Mad.”)”.

Landing Page Optimization: For the best test ideas, look beyond yourself

MarketingExperiments Blog