The latest article on ‘Website Magazine’ is titled “SOLVED: Using “Free” in Email”.

Pete Prestipino says, “Marketing software platform Hubspot performed a very interesting test recently regarding the use of the word “Free” in email.

The purpose was to determine what impact the word had on email deliverability and click-through rate. HubSpot set up an A/B email test – one with free in the subject line and one without”.

SOLVED: Using “Free” in Email

Website Magazine

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