‘The Impact of Reviews and Other Social Media Content on Shopper Purchase′ by Jay Baer

Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “The Impact of Reviews and Other Social Media Content on Shopper Purchase″.

Baer says, “In April of this year Google published an eBook dedicated to a fairly recent marketing concept called ZMOT (Zero Moment of Truth). The concept is built around the 70% of Americans who look at product reviews before making a purchase, the 79% who use a smartphone to help with shopping, and the 83% of moms”.

The Impact of Reviews and Other Social Media Content on Shopper Purchase

Jay Baer’s ‘Convince & Convert’ Blog