‘Pitching Search Marketing In Traditional Marketing Terms’ – ‘SEO Book’ Blog

The latest ‘SEO Book’ blog post is titled “Pitching Search Marketing In Traditional Marketing Terms”.

Eric Covino says, “For those selling search marketing to customers, especially those customers new to the concept of search marketing, it’s often useful to pitch search marketing services in terms the customer already understands.

A lot search marketing theory and practice is borrowed and adapted from direct marketing. Direct marketing concepts have been around since the 60s, and may be more readily understood by some customers than some of the arcane terminology sometimes associated with SEO/SEM”.

Pitching Search Marketing In Traditional Marketing Terms

‘SEO Book’ Blog