The latest article on ‘The Forrester Blog’ is titled “Top 10 Ways To Improve Your Digital Customer Experience”.

Kerry Bodine says, “Digital touchpoints such as websites, mobile phones, or tablets can drive revenue, lower costs, build brands, and engender customer loyalty. This shouldn’t be new news to anyone reading this. But to achieve these potential benefits, you need to deliver digital interactions that meet your customers’ needs in easy and enjoyable ways. That isn’t as easy as it sounds. Companies struggle on a daily basis to identify what digital experience improvements they need to make — and, once that’s nailed down, how exactly to make them”.

Top 10 Ways To Improve Your Digital Customer Experience

The Forrester Blog

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