The latest post on ‘Mashable’ is titled “Social and Mobile Data: A Marriage Made in Marketing Heaven”.

Lauren Indvik says, “With every Facebook “Like” and public check-in toFoursquare, consumers contribute to a widening pool of social data — data marketers are beginning to capitalize on with more targeted and contextually relevant advertising.

Nihal Mehta, CEO and co-founder of LocalResponse, recognized this opportunity early. A serial entrepreneur with a background in mobile, he left advertising holding companyOmnicom in 2008 to found a startup called Buzzd, a location-based mobile application designed to help users gauge how crowded a particular bar or other public venue is at any given moment”.

Social and Mobile Data: A Marriage Made in Marketing Heaven

Mashable.com

Sharing is caring