The latest ‘SEO Book’ blog post is titled “Change Your Offer Without Changing Your Product”.

Peterd says, “Have you been selling a product or service for some time, but think you might need to do something new to keep up with the market? Offer something fresh?

One of the problems with making significant changes to your products or services is that it tends to carry a high level of risk. There is a risk you could alienate your existing prospects. There is always risk in starting over and trying something new and untested, as the untried and untested is more likely to fail”.

Change Your Offer Without Changing Your Product

‘SEO Book’ Blog

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