‘The Missing Link In Social Media Use: Tracking Prospects’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “The Missing Link In Social Media Use: Tracking Prospects”.

Lori Wizdo says, “The University of Massachusetts released its annual survey of social media usage at Fortune 500 companies. The report revealed that in the past year, these business giants have increased their adoption of blogging by 5%, their use of Twitter for corporate communications by 11%, and their use of Facebook pages by 8%. Sixty-two percent of the 2012 F500 have corporate YouTube accounts, and 2% (11 companies) are posting on Pinterest. Sixty-six percent of the F500 are now on Facebook. Seventy-three percent of the F500 have active corporate Twitter accounts”.

The Missing Link In Social Media Use: Tracking Prospects

The Forrester Blog