The latest article on ‘The Forrester Blog’ is titled “Forrester’s Guide To Building Influence And Driving Business Value”.

Richard Evensen says, “By now, you’ve probably heard about Forrester’s Playbooks. These amazing how-to guides are showing a variety of professionals how to go from vision to best practice to optimization of key Forrester big ideas. And the good news is . . . we’re working on a playbook for market insights professionals!

We’ve been listening to you and have heard your challenges with gaining influence, linking insights to strategic decisions that drive business value, and being able to show how much value market insights add. We know that market insights are a crucial value-add for the business and can help drive smart business decisions — and we’re in the process of creating a playbook to show you just how to do that”.

Forrester’s Guide To Building Influence And Driving Business Value

The Forrester Blog

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