‘How an Unknown Street Artist Used Content Marketing to Build a Global Brand’ – ‘Copyblogger’ Blog
The latest post on ‘Copyblogger’ Blog is titled “How an Unknown Street Artist Used Content Marketing to Build a Global Brand”.
Kelton Reid says, “The word “OBEY” first caught my attention in 2000.
It was printed underneath a huge black and white silhouette of the famous wrestler Andre the Giant, and plastered across a derelict billboard on Wilshire boulevard in LA, of which there are hundreds.
It appeared both haunting and hilarious amidst the bland, big-box advertisements for Office Depot and Vons grocery chain”.
How an Unknown Street Artist Used Content Marketing to Build a Global Brand
‘Copyblogger’ Blog
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